Thursday, December 1, 2011
As a stay at home dad of two young girls I have to say why is there no Lego product line for girls? I personally would like to see some Lego equality in the brands that are available. I am truly surprised that Lego has not struck a deal with Disney creating a Lego Princess line for girls older than 5. I realize that Lego Duplo offers chunky Dora sets and other sets that limit their focus to playhouses, stables, and supermarkets. While I understand them offering these options at a young age why is it that you can walk down a Lego aisle and only find one pink lego set? The Lego Harry Potter, Pirates of the Carribean, and Toy Story are universal but wouldn't it be nice to offer sets like female engineers, architects, doctors etc? I realize also that Legos need not be pink to be used by girls but it would be nice to see a Lego Princess line or a line geared towards professions. Why limit the scope of young girls? Legos are a great eye-hand coordination activity and they foster creativity as well. Sarah is super into Legos now that she no longer eats them and I suspect that given Adam's influence it will carry over to Heidi. Combining the Lego brand with the Disney Princess brand seems like a no brainer to me and a major money maker I would assume but maybe I am just looking out for my girls. Lego Equality Now!